The Braun 760cc (760cc-4) shaver is part of Braun’s super premium Series 7 line. It’s amazingly well developed. But, then, Braun has a long history of making superb electric shavers and the 760cc is a good case in point.
Series 7 Innovations
For those who would rather skip the long version just watch the video below to get Braun’s Series 7 shaving technology summarized in under 3 minutes.
The 760cc packs several innovations into a comfortable, sturdy case that’s easy to hold even when wet. Foremost among them is something the company calls Pulsonic Technology.
The name may be somewhat lame, but it is descriptive. Vibrations of 10,000 cycles per minute ripple your skin ever-so-slightly. In theory, the blades then come along and ride over the top of those little hills to more-closely whack whiskers.
Sounds great, but does it work? Users suggests the answer: yes.
There may be other factors at work, for sure. Great blades, a well-designed foil and head, and other characteristics are practically Braun trademarks. But for whatever reasons, this shaver does seem even better than their usual fine product.
All the Series 7 Braun models offer three different shaving modes: Extra Sensitive, Normal, and Intensive. Frankly, I can’t detect any significant difference between the three in terms of how they shave. Maybe I have leather for skin, but I doubt it.
I do notice a difference from the ActiveLift technology. This Braun raises hair that lies flat so it can be better clipped. At least, I think I notice. Without running very careful engineering and usability tests it’s dubious to ascribe an effect to one thing. But this new model does seem to outdo past ones, especially with that difficult to get stuff on the lower neck.
Present also is the company’s OptiFoil head covering. The hole pattern may or may not be better than the other guy’s but one thing is for sure: it works. Of course it helps to have excellent blades underneath and every Braun I’ve ever used has. This one is no exception.
Clean & Renew System
Next in line of useful features is the Clean and Renew system. Here the name is unusually subdued, stating clearly only what it does without buzzwords. They should’ve bragged more. It’s superb.
Granted, the idea is far from unprecedented. Cleaning systems for electric razors have been around for a while now. Braun alone has been doing one for 10 years. But the implementation here is first rate.
An alcohol-based solution is poured into a container at the base of the stand that holds the 760cc in place. But the solution and the method is new and they really work well together. It even smells good, like fresh lemons.
The system moves the stubbles into the cleaning cartridge. It automatically charges the razor while it’s being cleaned. The solution lubes everything up nicely while cleaning. And, because the body housing the motor is completely sealed you don’t have to worry if some liquid flows up a little too high. At the end, a heating system dries the blades.
Best of all, apart from replacing the cartridge from time to time, you really don’t have to do anything. You tap the button and walk away. Also, this clever little thing keeps track of the last time you performed the cleaning cycle. It will select the best cleaning program for you, too, if you want.
Clean & Renew Refills
That cleaning system might be more trouble than it was worth if you had to refresh it frequently. Luckily, that’s not the case here. The cartridge lasts through many cleanings. For most users, replacing it once or twice per season will do the trick.
It’s not tough to do when required. A red light illuminates when there are five cleaning cycles left. That gives you some warning about an upcoming need to change the cartridge. You press a button and lift the whole thing out. Just dump the tiny plastic case in the trash and insert a new one in the base.
The cost of new Clean & Renew cartridges isn’t outrageous, though granted you bought an electric thinking you’d never have to buy anything to go with it. You don’t, of course. You don’t have to use the cleaning system; you can always clean the shaver like any other with the little brush included. But for around $20 per year, this is a very inexpensive, quick and low-hassle way to keep your 760cc in top working order.
One potential downside is that the system isn’t sealed. If you think you can save a little by cleaning less often, forget it. The cleaning fluid will evaporate even if not used.
There is one workaround. You can remove the cartridge, replace the original plastic tab over the hole, then replace the case when you want to clean. That’s a lot of bother to save a few dollars per year, in my book. Let your budget – and patience – be your guide.
In theory, you could make your own solution and inject it into the cartridge. Denatured alcohol and lemon juice in bulk are super cheap. You could even add silicone lubricant. But you should count your labor as worth something and this really is carrying things too far, imho.
One thing I really like about the 760cc has nothing to do with the quality of the shave or maintenance at all: the battery.
With the Li-Ion model in this razor you can recharge from completely dead to full in about an hour. That provides about 50 minutes of cordless shaving. You can see how discharged the razor is when it’s sitting in the cleaning system/charging base. A dial displays the charge status in five 20% increments.
But I like the other aspect of this battery-charging system much better. Plug it in for five minutes and you get enough juice for a quick, cordless shave.
I can’t count the number of times I’ve neglected to put a shaver into a charger. Yes, my wife isn’t too thrilled with that unfortunate habit, either. When I do forget, I just plug the Braun in and wait a few minutes and I’m ready to go. For a guy who really hates the embarrassment of his wife being ready to leave before him, that’s a nice feature.
The Braun Series 7 760cc shaver is a bit pricey. But when you add up all the razors you buy in five years, the score pretty much evens up. Add in the superb quality of the shaver and cleaning system, and the excellent shave, and it looks far better.